You have a couple different options when creating opt-in forms with the Insty.mailer system.
Here is a KB article on creating an opt-in form for your Wordpress or HTML site:
http://my.insty.hosting/client/knowledgebase/206/Adding-an-Optin-Form-to-a-Post-or-Page-in-Wordpress.html
You can also setup an insty.pages site with an opt-in form on it as well. This article below will show you how to create your first landing page using insty.pages:
http://my.insty.hosting/client/knowledgebase/272/Creating-your-first-landing-page.html
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